BE YOUR BRAND

Be Your Brand

Build confidence in your leaders.

“I was feeling frustrated with burnout, struggling to set boundaries and lacking confidence in how to lead a team. After several weeks together, I am a force to be reckoned with.”

— Megan Atkins | Leadership Bootcamp Participant

Be Your Brand is a personal branding workshop designed to develop a deep understanding of who someone is and who they want to be, to lay the groundwork for both personal and professional growth and fulfillment.

Our program is inspired by how we build brands in the advertising space - and as such, we take a similar process and apply it to creating our own personal brand. Because as advertising veterans, we know when brands are clear and there’s true alignment with the core of who they are/what they do, that’s when brands succeed and grow.

When leaders know their personal brand and feel connected to it, they feel more energized, thrive and make more of an impact.

Leaders who feel plateaued. They are not sure of their growth path and rudderless. They feel like they have lost their sparkle and their confidence. BUT they are really good at what they do, but they haven’t been lit up in awhile and they find themselves overwhelmed and wanting to check out.

Be Your Brand Outline

Values

What are the uncompromising principles you uphold? What’s most important to you in how you live your life?
Session 2: Values Meets Vision

Become aware of what they really value in their lives and how those are showing up for them currently. Utilizing the values blueprint to create a vision map for moving forward.
Session 3: Hide Nothing

Consider the fears that get in the way of leaders showing up most effectively in their roles. We create space to embrace vulnerability, name the fears to embody their leadership more fully and drive stronger and more connected teams.
Session 4: Power Of Engagement

Explore how engagement relates to boundaries at work to give more choice, expand capabilities and create energy.
Session 5: Self Advocacy

Discuss what truly advocating for themselves looks like and how to build the muscle of authenticity and confidence with intention.
Session 6: Activating Leadership

Redefine what leadership means both personally and within the organization. Analyze the metrics for a successful leader and design a personal mission statement for leadership.

**Participants can expect to gain:**

Confidence as a leader and in decision making
Clarity in their vision as a leader and a path for success
A personal mission statement and guide for their own personal leadership style
An approach and consistent practice for self-advocacy
A new model for defining and understanding energy through a customized Energy Leadership Assessment
Wellbeing and mindfulness tools and techniques to help them daily

Companies can expect:

Greater leadership abilities
Deeper engagement in the workplace
A shift of focus from problems to opportunities
Increased empowerment and employee roadmaps for growth
Better communication all around
Stronger commitment to role and company
Higher satisfaction and less desire to want to leave

Testimonials

Megan's Story

“I came to The Leadership Bootcamp feeling frustrated with burnout, struggling with setting boundaries and lacking confidence in how to lead a team. After our 10 weeks together, I am a force to be reckoned with. I'm now able to set boundaries that are important to me and be more present at work and at home. I have tools now that help me be the best version of myself and make the best decisions for me. It was comforting to be surrounded by people who were in the same headspace as me. I felt safe to be vulnerable and learn from Kim and Jennifer and the other participants as well. I revisit my leadership statement often which helps me realign with how I want to show up as a leader. Learning about my energy with the ELI was huge for me. I now understand myself more and clearly see why I communicate the way I do and how others communicate the way that they do. I would absolutely recommend The Leadership Bootcamp! You'll learn so much about yourself, how you work, how you lead and learn how to get better in all those areas. This is a wonderful opportunity to get better, be more vulnerable, stand up for what you deserve and this class is a perfect way to step into that part of yourself!”
Megan Atkins, Art Director, Common Sail Investment Group
Participant in The Leadership Bootcamp
Carol's Story

“I’m grateful I made the decision to join the The Leadership Bootcamp. Expertly led by Jennifer and Kim, I found each session full of useful knowledge and well thought out exercises. This was further solidified by lively group discussion, breakout sessions and introspection. I loved hearing other perspectives and learned a lot through the group dynamic as well. Designed to be practically applied, they shared professional tools and techniques to help us thrive, not only in the work environment but also personally. If you want to hone your professional skills and be reinvigorated in your career this is a great workshop. It helped me get clarity around areas of personal and professional development and created a path forward. I was impressed by the material offered, the way the program was so well moderated and the excellent communication throughout. This group helped me create a more refined leadership vision that I’ve applied to my career.”
Carol Bartos, Senior Project Manager, Ad Agency
Participant in The Leadership Bootcamp
Jessica's Story

“The Leadership Bootcamp offers an open environment to gain clarity on how you want to lead in your organization, be heard, be present - and provides actionable assignments to put changes in motion. The group program was a valuable time to connect - even amidst the demands of having four young children and working full time - to center and ground myself, and realign to my values and goals. The biggest takeaway for me was the acknowledgement of the types of leaders I chose to learn from and the type of leader I strive to be as I grow my team. I have been able to shift my mindset in a positive way. Rather than seeing problems, I'm looking for solutions with how to level-up my team, expand upon collaboration, and learn as we grow. It’s led me to re-evaluate how I lead and the type of environment I wish to create for those around me.”
Jessica Cutrer, Creative Campaigns Manager, AMD
Participant in The Leadership Bootcamp

Two Ways To Bring Be Your Brand
To Your Teams

Virtual

Format: Weekly group coaching

Group Size: 6-12 participants
Participants: Mid or executive level leaders across different departments to drive cross-functional sharing
Timing: Six 90 min zoom sessions.
30 - 60 min of homework.
One individual 60 min ELI debriefs for each participant.
Duration: 6 weeks, including the individual ELI debriefs

In Person

Format: One Day Intensive

Group Size: 10-20 participants
Participants: Mid or executive level leaders across different departments to drive cross-functional sharing
Timing: Two 3 hour sessions
Duration: 2 week of individual ELI debriefs before the intensive