The Research

We got curious about all the buzz around “The Big Quit” or “The Great Resignation” - this idea that people were leaving companies in droves for the promise of greener pastures, more money or more freedom and flexibility.

We were curious as to how this phenomenon was impacting the agency world, so we conducted quantitative research with 50 people who worked at agencies across the US.

What we found was that respondents were very clear about what they love about the agency world - the smart, talented people, the fun, the energy, the variety and the creativity. Yet dissatisfaction around four key factors — leadership, value, growth and stress — drove many of the people to report higher levels of disengagement and unhappiness, and wanting to get out.

Based on this, we were inspired to create a program that addresses these topics head on and provides a container for reflection, inspiration and growth with other leaders in the industry.

 
 

How satisfied are you with your company’s leadership?

“Communication between leadership and the rest of the team needs some serious work, currently it barely happens and when it does it is rarely about anything productive.”

— Anonymous Respondent, Oct 2021

 

How appreciated do you feel?

“Unless you win a piece of new business…it feels like a lot of hard work and the day-to-day goes unrecognized.”

— Anonymous Respondent, Oct 2021

 

How much stress do you manage on a day to day basis?

“It tends to creep up before I realize it and then I’m at stress level 10,000!”

— Anonymous Respondent, Oct 2021

The McKinsey Study

 

To further emphasize what we learned, McKinsey released their own research around “The Great Resignation” and discovered that emotional drivers are more important to employees than employers give credit to.  

These include:

  1. Feeling valued by the organization

  2. Feeling valued by your manager

  3. Feeling a sense of belonging

  4. Feeling a bond with your team

  5. Potential for advancement

  6. Flexibility

Based on both primary and secondary research, we were inspired to create a program that addresses these topics head on.  

We believe that providing a container for discussion and growth around these topics on an individual level will inspire a change not only with the next generation of leaders, but with the entire organization to create greater engagement, loyalty and growth.

Get in touch

Let’s connect about your specific needs for you and your team